Pioneer Plaza, became the new icon of Dallas, in. The Plaza, located in front of the Dallas Convention Center, depicts a cattle drive featuring three cowboys and a herd of forty longhorn steer. Cast in monumental scale (larger than life size) the Plaza has become the second most visited tourist attraction in the downtown area. Only Dealey Plaza, the site of the Kennedy assassination, attracts more visitors each year. The Plaza is situated on a 4.2-acre site, which was donated by the City of Dallas to construct this magnificent open space. Under the direction of Trustees and Project Co-Chairs, Jim Lake (deceased), Diane Scovell and Jack Beckman, $4.8 million in private funds were raised from individuals and local businesses. The design of Pioneer Plaza was begun in 1992 with site work beginning late that same year. The Plaza is a work in progress, and additional steer will be added, as appropriate, to complete the herd. Maintenance of the facility became the responsibility of the Dallas Convention Center late in 1996.